Levi’s (Levi Strauss) brand is missing the big opportunity


Levi’s is a well known brand, strong everywhere, also in the Eastern Europe (but they are not aware of this at all). I remember when I was a kid and went once during the Winter vacation in former Czechoslovakia (todays Slovakia) at Visoky Tatry mountains and one girl I met pinched my leg (and Levi’s trousers I wore) and she was completely out of herself touching for the first time the trousers she wanted so much. At that time Czechoslovakia was behind the iron curtan of SSSR (Soviet Union and…read more