Product oriented companies and why marketing matters

Learning

I was involved in one Cloud oriented startup that earns money by selling monthly and yearly subscriptions. Whole team with CEO included were devoted to create technically superior product for their current and new customers but none of them liked to work on promoting benefits of their product, so marketing tasks were not on the priority list. They are all aware that this is the bad thing but none of them was willing to do marketing tasks, so, apparently they needed to hire one good marketeer. Product grew organically but…read more